FROM THE CREATORS OF SoPure™ Stevia and PureQQ® Pyrroloquinoline Quinone 
howtian usa
Going Above and Beyond
At Howtian USA, we’re more than just ingredients. We deliver added-value solutions customized for your needs.
Formulation & Reformulation
Harness new and emerging ingredients to drive product innovation. Count on our seasoned experts for trusted formulation guidance and insights.
Cost-in-Use Optimization
Minimize ingredient costs while maximizing taste and nutritional value. Optimize your formulation to meet your product development goals.
Custom Ingredient Solutions
Leverage our direct-to-manufacturer benefits to tailor solutions around your needs – custom blending capabilities, more flexible MOQs, shorter lead times, and pricing options for every budget.
Training & Technical Support
Promote ingredient education and adoption with our custom training seminars. Perfect the application of ingredient solutions with our always-on technical support.
Supply Chain & Logistics
Consolidate your ingredients supply chain for greater transparency and more responsible sourcing. Streamline warehouse logistics and inventory operations for cost savings.
howtian usa
our global supply
Howtian USA is the North American business operations of HOWTIAN, a leading global manufacturer of natural sweeteners, nutritional and functional ingredients serving more than 80 countries around the world.
#1 Global Manufacturer of
Natural Stevia
#1 Global Manufacturer of
Inositol
10K+ Metric Tons: Annual Production of
Stevia & Inositol
howtian usa
Your Local Partner for Ingredient Solutions
Our Sales and Distribution Network
Sugar Reduction Solutions
Nutritional &
Functional Solutions
Certified in North America
Where Taste Meets Nutrition
We Are Experts in Healthy Indulgence
We no longer have to choose between taste or nutrition. Today’s consumers expect products that satisfy both their needs for sweetness and functional benefits.
Howtian USA expertise in sugar reduction and nutritional ingredients delivers you the best of both worlds.
66%
of consumers are looking for food and beverages that offer healthy indulgent options
-Innova Market Insights
For a More Sustainable Future
From our farms to your production facilities, we monitor every step of the supply chain to implement environmentally sustainable practices. With vertically integrated production and full custody of our supply chain, we can ensure our products are as natural, sustainable and responsible as possible.
The Latest
Not Just Skin Deep: How the Collagen Craze is Getting the Full Treatment
Collagen has become synonymous with preventative health, playing a pivotal role in the rise of functional foods and beverages. Successfully formulating products with this ingredient often requires specialized expertise.
Low-Sugar Kombucha: Mastering Sugar Reduction in Fermented Wellness Drinks
Kombucha, the ancient fermented tea with over 2,000 years of history in East Asia, has surged back into the spotlight, evolving from a niche home brew to a global wellness sensation. However, as demand for low-sugar options intensifies, the challenge of formulating sugar-reduced kombucha becomes more critical.
Matcha Mania: From Traditional Tea to Trendsetting Treats
Matcha has captured the interest of health-conscious consumers worldwide, thanks to its natural origins, flavorful taste and unique health benefits. By capitalizing on the matcha trend, businesses can tap into a growing market and offer innovative, health-conscious products that meet consumer demand.
Let’s Partner
Choose Howtian USA as your trusted ingredients partner to deliver global supply, combined with local solutions.