howtian usa
Not Sugar, Not Artificial
Pioneering Breakthrough Solutions for Clean-Label Sugar Reduction
Industry Leaders in Sugar Reduction
Howtian USA is dedicated to helping food & beverage manufacturers successfully achieve their sugar reduction and sugar replacement objectives. Our R&D experts are specialized in developing formulations that deliver sweetness on cost, on time and on profile. With a comprehensive portfolio of natural sweeteners, we have the ingredients and the expertise to design the best sweetening solutions for your needs.
Sweet Savings
Sugar Reduction Meets Cost Reduction
Sugarflation
Rising sugar prices and the public anti-sugar movement are fueling a sugar replacement revolution for food & beverage manufacturers
Optimizing Cost Efficiency
We design formulations that maximize margin profiles for your products, while our exclusive manufacturer relationships procure the most cost-effective supply
Industry-Best Yields
Our cutting-edge agronomy research produces sweetener crops with unparalleled yields, ensuring the most cost-friendly pricing for our customers
SoPure Stevia Sweeteners
We are the North American operations of HOWTIAN, the world’s largest producer of natural stevia and manufacturer of the SoPure™ Stevia family of sweetener solutions.
Learn more about SoPure™ Stevia
howtian usa
The SoPure™ Stevia Portfolio
Designed for Better-Tasting Sugar Reduction
Sweetener Extracts
Naturally derived stevia extracts
- Rebaudioside A (Reb A)
- SoPure™ DORADO
- Stevioside (STV)
- Total Steviol Glycosides (TSG)
Minor Glycosides
Next-generation stevia glycosides
- SoPure™ UNICORN
- Rebaudioside D (Reb D)
Specialty Stevia Blends
Optimized blends for specific applications
- SoPure™ ANDROMEDA for Beverages
- SoPure™ GALAXY for Dairy
- SoPure™ Pegasus
- Crest
- Pinnacle
Natural Flavor Solutions
Advanced stevia-based flavor enhancement and modulation
- SoPure™ FLEVIA
- SoPure™ Extracts
Contact us to customize
Contact us to customize a sweetening solution that fits your needs
Sugar Reduction Solutions
Sample Product Applications
Sports Nutrition
RTD Functional Beverages
Dairy Products
Confectionary
Carbonated Soft Drinks
Baked Goods
Frozen Desserts
Juices
Alcoholic Beverages
Condiments & Sauces
our global supply, your local solutions
Leverage Howtian USA’s product development expertise and global network for your next formula. Request a sample and talk with one of our seasoned experts.